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PRESS RELEASE: Celebrating 20 Years of Innovation & Excellence

Revolutionized Brand: New Logo, Branding and Website Unveil a Bright Future of Enhanced Snow and Ice Management Solutions

PRESS RELEASE: Celebrating 20 Years of Innovation & Excellence

CLEVELAND, OHIO, USA, April 2, 2024 / -- CREWTRACKER SOFTWARE, a pioneer in the digital services platform for snow and ice management since 2004, is proud to announce its 20th anniversary alongside a comprehensive brand refresh. This significant milestone is marked by the introduction of a new logo, powerful colors, innovative icons and elements representing their diverse software modules in the Digital Services Platform along with the launch of their reimagined website,

Reflecting back on two decades of dedication to empowering snow and ice management companies, the new branding epitomizes the longevity, strength, and continuous technological innovation that CREWTRACKER SOFTWARE represents. Commitment to excellence in customer support remains unwavering and a constant focus to provide a comprehensive solution that enhances operational efficiency and safety for their customer family.

The newly designed logo and icons signal a forward-looking ethos and commitment to innovation and symbolizes growth, resilience, and the future of snow and ice management.

In an era where data-driven intelligence is paramount, CREWTRACKER SOFTWARE has expanded its system capabilities by integrating with leading weather data providers and forecast companies along with weather information devices. This integration allows our customers to access real-time weather data, enabling more informed decision-making and strategic route and service planning. Furthermore, the integration with QuickBooks and various payment services streamlines financial operations, underscoring their dedication to operational efficiency. CREWTRACKER SOFTWARE is about to release their new CREW AI module along with major improvements to our business intelligence reporting and analytics.

The redesigned website is not just a facelift; it's a gateway to the future of snow and ice management. Featuring new brand colors and modern, high-tech elements, it offers visitors an immersive experience into the world of CREWTRACKER SOFTWARE. The site showcases their innovative solution, user testimonials, and a detailed overview of the comprehensive capabilities of the Digital Services Platform. It's designed to be informative and demonstrate a commitment to staying at the forefront of technology.

"Our new brand identity and website are more than just a refresh; they are a testament to our continued innovation and commitment to providing our clients with the best possible solutions. We are very excited about the technological advancements, especially in the area of AI, and are proud to continue setting new benchmarks in the industry. As CREWTRACKER SOFTWARE embarks on this new chapter, TEAM CREWTRACKER extends it heartfelt thanks are extended to our loyal customers and strategic partners who have been integral to our journey. Customer feedback greatly improved the product over the years and that tradition will always be core to our DNA. Together, we look forward to continuing to shape the future of the snow and ice management industry with intelligent, business-focused data analytics and AI-driven solutions that meet and exceed the evolving needs of our customers, “ said Paganini.

To explore the new CREWTRACKER SOFWTARE brand and discover our innovative solutions, visit our website at

Founded at the turn of the millennium, CREWTRACKER SOFTWARE established itself as a leader in providing a digital services platform designed by and for snow and ice professionals with a focus on empowering companies through leading-edge software solutions that streamline operations, enhance efficiency, and maximize safety. CREWTRACKER SOFTWARE continues to be at the forefront of incorporating artificial intelligence, business-focused data analytics, and integrated weather data into its platform. With commitment to innovation and excellence in customer support, they have maintained their status as a premier partner for snow and ice management companies in the US and Canada.

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